Today, the largest distributor of agricultural chemicals, feeds, fertilizers and other agricultural products of the Philippines is Calata Corporation. Joseph Calata, took over the once mom-and-pop business and revolutionized it by tuning its operations automated. By utilizing the much needed computer technology, the distributor reaped in a huge P1.8 billion revenue in 2009 and 2010.
This revenue is nine times more the year Joseph Calata took over management back in 2003 where revenue was seen at P200 million. In the earlier years, the young businessman was a clerk in his parents' company. He maneuvered his way into management by computerizing their systems. By making it possible to change the management and operations, as well as tighten credit and collection he was able to make greater sales.
This type of corporation is a proud part of the top one thousand of the country's companies and is part of the fastest network of distribution in the industry today. The corporation, which was formerly known as Planters Choice Agro Products, is now the exclusive distributor of some world renowned chemicals, fertilizers and feeds in the Philippines. The company, which was built and is based in Bulacan, still aims to expand its horizons and open up more opportunities for people across the nation.
Because of a more efficient system as well as better advertising and marketing campaigns, Calata Corporation was able to see better days. The corporation is now the biggest agriculture product distributor in the Philippines today and it is still widely growing. From a small office staff to now employing over two hundred people, Calata Corporation is definitely a company still on the rise. Their aim is now to expand and build more stores nation-wide.
Not only is the young man helping the world of agriculture in the Philippines, Joseph Calata is able to fight the unemployment rates and open up jobs for a great number. The young businessman is not afraid to get his hands dirty as he will readily visit fields to check up on farmers. He is always ready to grow his business in terms of sales and come up with ways to make these more sustainable.
Calata Corporation will see more stores nationwide, and will cater to more farmers. Farmers and breeders across the nation proudy prefer these products over any other. Besides the sales in agriculture from the feeds and other products, the young businessman also takes part in growing and feeding which adds to the corporations overall revenue. The projects do not end here for the Calatas as their business is still looking to a much better tomorrow.
Calata Corporation was once a mom-and-pop business which held a small office staff in Bulacan. After being revolutionized by son, Joseph Calata, the corporation took a turn for the better and started reaping in revenue and seeing numbers as high as P1.8 billion. Now, the family-run business is the largest distributor of agricultural products in the Philippines and is still vastly growing today.
-Alison Ward
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